A design challenge submitted for URBN in late 2022. This was a great exercise to sharpen my skills around designing within a brand's voice. I also had a lot of fun stretching my imagination as far as I wanted to with this project!
During the research phase, I went to two separate URBN stores: one in Seattle and one in Atlanta. I also conducted desk research and trend forecasting to create a story for the product line.
Cozy // Clever // Laid Back
I did this project over a couple weeks, so I had to stick to a tight timeline to get it done. Post-it notes came in handy!
I came up with 10 distinct directions which I could then narrow down to 3.
